Getting to grips with FAST - a primer on free ad-supported streaming TV - updated

Newly updated - Q3 2024

If you need to get up to speed on the Free Ad-supported Streaming TV (FAST) market, this ONE HOUR ON-DEMAND CLASS is for you. Whether you are new to or immersed in the market, we’ve got you covered. The major sections of the class are:

• Clear definitions for the confusing and overlapping FAST market terminology
• The size of the market and key drivers impacting it
• The Top FAST services and their superpower, including YouTube, Pluto TV, Tubi, and The Roku Channel
• Where the ads come from, why targeting matters, and typical ad values
• The market outlook includes growth, challenges, and what to expect in 2023 and beyond.

The class leverages the very latest data putting it in context, so you leave understanding the dimensions of the FAST market, why it got that way, and where it is going.

So, grab your notebook, and let’s get started!

Note: This video was updated on August 30th, 2024. Slides affected include 6, 10, 11, 14, 18, 19, 21, and 23.

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About Colin Dixon and nScreenMedia: Colin Dixon created nScreenMedia as a resource for the digital media industry as it transitioned to the new infrastructure for multi-screen delivery. He brings a wealth of knowledge on digital TV, over-the-top, and IPTV spaces, which he has garnered from his 15 years working in those industries. Before founding nScreenMedia, he spent seven years as an analyst and partner with The Diffusion Group. Previously, he held senior executive positions at Microsoft/WebTV, Liberate, and Oracle, delivering products and services to the Cable, Satellite, and IPTV industries.

Mr. Dixon is the author of many reports and opinion pieces, including What Millennials Want from TV. He holds Bachelor's and Master's Degrees in Electrical Engineering and has postgraduate business education experience from Stanford.

Mr. Dixon is a frequent speaker and moderator at industry events such as NAB, TVOT, OTT.X, and TV Connect. Broadband Media said he was the top speaker at M&E events in 2023.

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT):

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.