TVOT CONNECT - Update On Multi-Currency Measurement - Howard Shimmel - datafuelX

FULL VIDEO (58:53) - FREE VERSION IS OR MEMBERS ONLY OF TVOT CONNECT

The multicurrency market continues to be top of mind for publishers, advertisers and their agencies. The industry is wrapping up the most recent upfront, where there were actually four currencies being considered in market – Nielsen Panel, Nielsen Big Data, VideoAmp and Comscore, Inc.. In addition, moving from age/sex to advanced audiences was also a part of this year’s upfront conversation. Howard provided his perspective on what happened in the upfront, and what we should anticipate in the future. Many other people joined in the discussion!

Colin Dixon, Chief Analyst of nScreenMedia and Tracy Swedlow, Editor-in-Chief of ITVT/The TV of Tomorrow Show (TVOT) moderated this interactive discussion.

TVOT CONNECT is a collaboration between ITVT/TVOT and Colin Dixon, Chief Analyst of nScreenMedia.